Marketplace Ad Tracking and Product Content Optimization
E-commerce performance consultancy that makes your products more visible, more understandable and more sellable on Trendyol, Hepsiburada, Amazon and Google Ads.
MercanWorks is a specialist e-commerce consultancy studio focused on ad performance, product titles, product descriptions, visual briefs and ad copy. We combine ad data, product pages, visual storytelling and sales copy under a single strategy.
What Does MercanWorks Do?
Having your products simply listed is not enough. They need to be searchable with the right title, understandable with the right description, trustworthy with the right visuals and clickable with the right ad copy. We combine all four areas under a single strategy.
Ad Performance Tracking
We track your Trendyol, Hepsiburada, Amazon and Google Ads campaigns at the product level. Using metrics such as ROAS (return on ad spend), ACOS (advertising cost of sales), CTR (click-through rate) and CPC (cost per click), we analyse which products deserve budget, which receive clicks but fail to convert, and which campaigns are eroding profitability.
See Platforms →Product Content Optimization
We craft product titles, descriptions, attribute fields and keyword copy in line with platform algorithms and customer reading behaviour. The goal is not merely adding keywords — it is making products easier to find and faster to understand.
Explore in Detail →Visual Brief and Carousel Strategy
In e-commerce, knowing what to visualise is just as important as producing visuals. Which promise is told in which image, from what angle the product is shown, which problem convinces the customer — we prepare the entire visual brief process with a sales-first focus.
Explore in Detail →Ad Copy and Sales Message
We translate a product's technical specifications into benefits that customers can understand. Ad copy, short slogans, carousel headlines, campaign messages and product page language are all crafted to serve the same strategy.
Explore in Detail →Which Platforms Do We Work With?
We always evaluate the traffic driven by ads together with the content strength of the product page. Each platform has its own ad logic and algorithm; we read these differences at the product level.
Trendyol
Trendyol ad tracking (ROAS, CTR, CPC), product title, description copy, visual brief and sales message optimization. We evaluate the traffic a product receives from ads alongside the content strength of its product page.
Explore in Detail →Hepsiburada
Sponsored product ads, product visibility, CPC (cost per click), CTR and campaign reports for product-level efficiency analysis. The goal is to clarify which products deliver real results from the ad budget.
Explore in Detail →Amazon
Amazon ad tracking (ACOS, CTR), search term analysis, product detail page and listing performance. We do not offer account opening or account recovery; we work on titles, bullet points, descriptions and visual briefs for existing operations.
Explore in Detail →Google Ads
Google Ads conversion tracking, CPC (cost per click) and ROAS analysis, ad copy, landing page messaging and product/service performance analysis. We focus on conversion actions such as form submissions, WhatsApp, calls, purchases and quote requests rather than click volume alone.
Explore in Detail →How Do We Work?
Not every product is improved at the same time. We start by reading the data, then prioritise, then prepare the content and ad copy, and continuously track performance.
Your products' titles, descriptions, images, ad campaigns and platform performance are reviewed. We identify which products have content, advertising or visual storytelling issues.
We first identify products that are consuming ad budget, have high sales potential or are losing conversions due to content gaps.
Product titles, descriptions, benefit statements, carousel headlines, visual briefs and advertising messages are prepared. Technical features are translated into sales benefits.
Ad campaigns are tracked at the product level; metrics such as ROAS, ACOS, CTR and CPC are monitored. We analyse which products need more budget and which require content revision.
We determine which products should continue, which should be revised and which should be removed from advertising. The work does not end with the first edit — it continues with regular improvement.
Who Is It For?
MercanWorks is suitable for sellers who sell on Trendyol, Hepsiburada, Amazon or their own website, whose products are live but are not achieving sufficient visibility, clicks, conversions or profitability.
Especially for Sellers Who:
- Run ads on Trendyol, Hepsiburada or Amazon but cannot clearly see the real return
- Have product titles that are not optimised for marketplace algorithms
- Have product descriptions that are technically accurate but weak on sales language
- Have images that do not communicate the product's core promise
- See rising ad spend while profitability declines
- Cannot provide a clear brief to their design team or AI image tools
- Want to present their products as more premium and easier to understand
We work with only one company per product category. The reason is straightforward: to ensure and maintain ethical advertising practices. Shaping the ad strategy of two direct competitors at the same time creates a conflict of interest. Contact us to check category availability.
What We Don't Do
MercanWorks does not offer account opening, account recovery, store/profile setup, suspension appeals or seller panel takeover services on Trendyol, Hepsiburada, Amazon or Google Ads.
Our area of work is improving existing products through ad performance, product titles, descriptions, listing structure, visual briefs and sales copy.
Why MercanWorks?
Because in e-commerce, product performance cannot be explained by ad budget alone. A weak title, an incomplete description, incorrect image ordering and vague ad copy can make even a great product invisible.
One Strategy, Four Areas
We combine ad data, product pages, visual storytelling and sales copy not separately, but under a single strategy.
Product-Level Ad Analysis
We do not look at total spend; we look at which products deserve budget, and which receive clicks without converting to sales.
Algorithm + Customer Psychology
We reposition products according to platform algorithms and customer decision psychology.
4-Platform Focus
We work with a product-page-focused approach on Trendyol, Hepsiburada, Amazon and Google Ads.
6+ Years of Operations Experience
With a perspective shaped by real e-commerce operations in the field, we speak from data — not theory.
Free Initial Pre-Analysis
Your products' current state is evaluated and priority improvement areas are identified — free of charge.
What Would You Like to Learn About E-Commerce Performance?
Up-to-date guides and industry analyses from MercanWorks and Mustafa Mercan.
High ROAS but Low Profit — What's Wrong?
ROAS alone is not an indicator of success. Real profitability cannot be seen without accounting for commissions, shipping, returns and cost structure. What is break-even ROAS?
Why a Best-Seller May Not Be Profitable
Even with high unit sales and revenue, commissions, shipping, advertising and return costs can erode net profit.
More on E-Commerce Performance
Up-to-date guides on ad efficiency, product page optimization, visual briefs, ad copy and P&L.
Frequently Asked Questions About MercanWorks
MercanWorks provides ad performance tracking, product title optimization, product description writing, visual brief creation and ad copy consultancy for brands selling on Trendyol, Hepsiburada, Amazon and Google Ads.
It is suitable for sellers whose products are live on marketplaces but are not achieving sufficient visibility, clicks, conversions or profitability.
No. MercanWorks does not offer Amazon account opening, store setup or suspension recovery services. On the Amazon side, we work on ad performance, listing optimization, product content and ad copy.
Ad tracking is the regular analysis of spend, click-through rate (CTR), cost per click (CPC), return on ad spend (ROAS), advertising cost of sales (ACOS) on Amazon, and product-level conversion to sales.
Product title optimization is the restructuring of a product name to align with marketplace algorithms and customer search behaviour.
A product description helps customers understand the product. It translates technical specifications into tangible benefits, clarifies use cases and accelerates the purchase decision.
A visual brief is a guidance document that defines which sales message the product images will convey, in what order and with what composition.
Ad copy translates the technical features of a product into benefits that customers can understand. This makes the product easier to grasp and the advertising message clearer.
We work with Trendyol, Hepsiburada, Amazon, Google Ads and product-page-focused e-commerce operations.
Your products' current titles, descriptions, images, ad performance and priority improvement areas are analysed.
Get a Free Pre-Analysis
Are you ready to make your products more visible, more understandable and more sellable on marketplaces? Contact MercanWorks for a free pre-analysis.