What Do You Want to Learn About E-Commerce Performance?
Practical guides on ROAS, P&L, ad efficiency, product titles, visual briefs and e-commerce profitability. Every article supports a service page — for those who want to go beyond reading and take action, consultancy is also available.
Ad Efficiency and Product Profitability
Why May a Best-Selling Product Not Be Profitable?
Even with high sales volume and revenue, commission, shipping, advertising and return costs can erode net profit. You need to grow the profitable product, not just the best-seller.
High ROAS but Low Profit — What's Wrong?
ROAS alone is not a success indicator. Without factoring in commission, shipping, returns and cost structure, true profitability cannot be seen.
Trendyol, Hepsiburada, Amazon and Google Ads Guides
Why Does the Amazon Search Term Report Matter?
The Search Term report shows which searches customers use to find your product. It is critical for ad efficiency, negative keywords, targeting and listing optimization.
How Should Sponsored Product Budgets on Hepsiburada Be Read?
Sponsored Product budget is not just spend; it must be read alongside clicks, conversions, product card, product page and net profitability.
I'm Running Ads on Trendyol but Getting No Sales — Why?
The problem may not be just the ad; it can lie in the title, visuals, description, price and the persuasiveness of the product page.
Product Title, Description and Visual Guides
Should a Product Description Be Written for SEO or for Sales?
A well-crafted product description serves both the algorithm and the customer. Technical specs should be converted into benefits, and the description must carry a sales-oriented voice.
Why Do the First 50 Characters of a Product Title Matter?
On mobile, customers do not see the full title. The first 50 characters must quickly convey the product type, key feature and the customer's search language.
Visual Brief, Carousel and Sales Message Guides
Reading Not Enough?
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