E-Commerce P&L & Profitability Analysis
See true profitability by analyzing commissions, shipping, returns and ad costs on a channel-by-channel basis. Real profit, not misleading revenue. MercanWorks OÜ — Mustafa Mercan.
Why Is P&L Analysis Necessary for E-Commerce?
Gross revenue in e-commerce is misleading. Marketplace platforms deduct commissions, shipping costs, return losses and advertising expenses. Net profit can only be calculated after deducting all these costs.
- Trendyol Commission: 8–25% of revenue (category-based)
- Shipping Cost: 15–40 TRY per shipment (varies by weight)
- Return Rate: 15–25% average in fashion and electronics
- Ad Spend: 5–15% of revenue (Trendyol Ads, Amazon PPC)
P&L Formula: How Is Net Profit Calculated?
MercanWorks OÜ creates a separate P&L table for each sales channel. This way, which platform is truly profitable becomes clear.
Channel-Based P&L: Trendyol vs Hepsiburada vs Amazon
Each marketplace has its own cost structure. Analyzing all three channels together obscures real profitability.
Unit Economics: Per-Product Profitability
Beyond channel-level P&L, MercanWorks OÜ also calculates unit economics — the profit or loss on each individual product SKU. This identifies which products are actually generating profit and which are destroying margin.
- Identify top 20% SKUs generating 80% of profit
- Eliminate or reprice loss-making SKUs
- Optimize ad spend toward profitable products only
What Does MercanWorks OÜ Deliver?
- Monthly P&L statement per channel (Trendyol, Hepsiburada, Amazon)
- Per-SKU unit economics analysis
- Commission, shipping, return and ad cost breakdown
- Profitability trend analysis (monthly/quarterly)
- Actionable recommendations to improve net margin
P&L Analysis Questions
Gross revenue in e-commerce is misleading. Commission, shipping, return and ad costs cannot be ignored. True profitability is only revealed through a channel-based P&L table.
Separate income-expense tables are created for Trendyol, Hepsiburada and Amazon. Commission rate, shipping cost and return rate for each channel are analyzed separately.
Monthly reporting is standard. Weekly reporting is available for high-volume sellers. Quarterly trend analysis and annual benchmarking are also included.
Yes. MercanWorks OÜ calculates unit economics at the SKU level. This identifies which products generate profit and which destroy margin, informing pricing and assortment decisions.
Platform seller panel exports, shipping invoices, purchase invoices and advertising spend data are required. MercanWorks OÜ guides clients through the data collection process.
Both options are available. A one-time diagnostic P&L is available to understand your current position. Ongoing monthly P&L tracking is recommended for continuous improvement.
Yes. Every P&L report includes actionable recommendations: which channels to prioritize, which SKUs to reprice or discontinue, and where to reduce costs.
Contact us via WhatsApp or email for a free initial consultation. We review your current data situation and propose a P&L analysis plan within 48 hours.
Discover Your Real E-Commerce Profitability
Contact Mustafa Mercan for a channel-based P&L analysis to see true profit beyond misleading revenue numbers.