Supply Chain and Inventory Optimization Consultancy
Excess stock erodes your working capital. A stockout during your busiest campaign sends customers straight to the competition. MercanWorks OÜ protects you from both through supplier analysis, seasonal planning and marketplace inventory score optimization.
Led by Mustafa Mercan, MercanWorks OÜ minimizes supply chain risks, optimizes inventory turnover and decodes exactly how marketplace algorithms use your inventory score.
Excess Stock and Stockouts: Both Kill Profit — What Should You Do?
Both extremes damage your business:
- Excess stock: Capital is locked up, warehousing costs rise, products age or become obsolete, and P&L deteriorates
- Stockout: Buybox is lost, organic ranking drops, campaign traffic goes to waste, and customers go to competitors
The right inventory level is balanced through demand forecasting, lead times and the campaign calendar. MercanWorks OÜ builds that balance using your own data.
Why Is the Inventory Score on Trendyol and Hepsiburada Critical?
The Trendyol inventory score is calculated from stock depth, inventory retention rate and unfulfillable order rate.
- A low inventory score causes Buybox loss
- It blocks entry into campaigns (11.11, March campaigns)
- It reduces organic visibility — requiring more Boost ad spend
- It negatively impacts the overall store score
Mustafa Mercan and MercanWorks OÜ approach inventory score optimization with the platform algorithm at its core.
How Is Seasonal Inventory Planning Done?
Traffic increases 3–5× during November (11.11 and Black Friday), March campaigns and the New Year period. Inventory for these periods must be planned at least 6–8 weeks in advance.
Planning that does not account for lead times results in stockouts during the campaign period.
Why Is Alternative Supplier Analysis Essential?
Dependence on a single supplier is the greatest supply chain risk. Quality issues, price increases or a supply crisis at one supplier can halt the entire operation.
- Alternative supplier mapping and price comparison
- Quality standards assessment
- Risk distribution through supplier diversification
- Minimum safety stock buffer defined for critical products
Alternative supplier mapping is completed in 2–6 weeks using MercanWorks OÜ's industry network.
How Is an Import Supply Chain Set Up?
Sourcing from abroad requires the following steps to be planned together:
- Supplier Identification: Sample process and quality evaluation
- HS Tariff Code Determination: An incorrect HS code carries the risk of customs delays and penalties
- Customs Cost Calculation: Full cost including customs duty, VAT and anti-dumping duties
- Logistics Integration: Optimization of sea, air or road freight
- Customs Broker Coordination: Smooth customs clearance with our authorized partners
How Is the Supply Process Managed in Door-to-Door Export?
For DDP delivery from a warehouse in Turkey to a buyer in Europe, safety stock, customs timing and the logistics route must be planned together.
A supply delay disrupts the delivery date and leads to customer loss. MercanWorks OÜ coordinates supply-logistics integration for export orders end-to-end.
Frequently Asked Questions about Supply Chain and Inventory Optimization
Costs are reduced, delivery times shortened and marketplace inventory performance improved through supplier analysis, inventory planning and logistics optimization.
Stock depth is increased, the unfulfillable order rate is brought close to zero, and inventory is prepared in advance for campaign periods.
Warehousing costs, product obsolescence and capital lock-up damage P&L. It is the most common reason why profitability falls even as revenue grows.
2–6 weeks depending on the sector and product. Our existing customs and industry network significantly shortens the process.
Supplier identification, HS tariff code, customs cost calculation and logistics partner selection are required. The entire process can be managed end-to-end.
Sellers who run out of stock during November and March campaigns cannot sell during the highest-traffic period. Planning 6–8 weeks in advance is essential.
Electronics, home & living, textiles and general e-commerce. Suitable for businesses selling across multiple channels on Trendyol, Hepsiburada and Amazon.
The existing supplier structure, inventory turnover rate and campaign performance are analysed to identify priority improvement areas. The initial consultation is free.
Strengthen Your Supply Chain
Make inventory optimization and supply chain management truly professional with MercanWorks OÜ. Request a free initial consultation with Mustafa Mercan.